EE, the UK's most advanced digital communications company, is the first in Britain to offer superfast 4G mobile services alongside fibre broadband. We run the EE, Orange and T-Mobile brands, delivering our 27 million customers with the best network and the best service so they trust us with their digital lives.
We are building the best mobile network by investing £1.5bn over three years to rollout superfast 4G mobile services that will cover 16 cities and 20 million people by the end of 2012, and reach 98% of the UK population by the end of 2014. This builds on our £15 billion investment since 2000 building Britain's biggest 3G mobile network. Our fixed fibre broadband service will reach 11 million households and businesses by the end of 2012.
We aim to deliver the UK's best service, through our websites and customer service apps, over the phone and in-store. We have over 11,000 customer service and retail employees who are trained experts in mobile device operating systems.
Every year, our service centres teams have over 86 million conversations with our customers, and more than 40 million customers come through the doors of our more than 700 retail stores. Online, we have over 35 million visits per month to our websites.