Attention, students - Topshop has just launched its brand new
fashion app for iPhone and Android, SCVNGR, that
promises to make shopping even more exciting than finding a fiver
in your pocket.
By downloading the free app on your mobile, you'll be able to
begin the bespoke SCVNGR game, completing fashion-themed challenges
to earn rewards and exclusive offers, including 20% discount
instore and the chance to win a £500 shopping spree - you just need
to earn as many points as the prize you want warrants.
So, what style challenges can you expect? Try taking photos of
your favourite back-to-college outfit, or telling SCVNGR which
items you think capture Topshop's trends the best - they require a
little creativity and fashion knowledge, but we reckon they're
perfect for Topshop's style-savvy fans.
Unsurprisingly, the campaign sees Topshop once again leading the
way on the high street with digital technology and innovation.